Verve, a Credit Union, announced that Kristin Steede has been promoted to Vice President of Culture + Capability. In her expanded leadership role, Steede will lead Verve’s strategy for onboarding, training, leadership development, and team member growth. As the newest member of the Senior Leadership Team, she will help ensure Verve’s values are consistently reflected in everyday experiences across all teams and locations. 

“Kristin has built a strong foundation for how we develop and support our team,” said Kevin Ralofsky, President and CEO of Verve. “Her leadership will help ensure our culture grows with purpose and supports the experience we strive to deliver across our entire organization.” 

Since joining Verve, Steede has helped shape enterprise-wide engagement and development strategies rooted in Gallup’s Q12 framework, advancing leadership accountability, cultural alignment, and workforce performance across the organization. Steede’s experience as a Gallup Certified Strengths Coach and strategic talent development leader reinforces her passion for helping people and organizations grow with purpose. 

“At Verve, we want to recognize and leverage the strengths of every team member,” said Kristin Steede. “I’m excited to build clear, consistent, and supportive development experiences that empower our teams to do their best work and serve our members well.”

Steede also serves as a board member with Sophia Partners, where she supports work focused on servant leadership, human connection, and community-building.

About Verve, a Credit Union

Founded in 1937, Verve, a Credit Union, is a member-owned, not-for-profit financial cooperative with more than $1.6 billion in assets and serves close to 65,000 members at 20 locations. Membership is open to anyone who lives, works, or worships in 23 counties throughout Wisconsin, Illinois, and Minnesota. Membership is also open nationwide through ACC membership. Federally insured by NCUA. Visit www.verveacu.com for more information.

Date posted: June 24, 2026