Cycling is becoming a more common way that Fond du Lac Area residents and visitors get around. As both a viable transportation option and an exciting and accessible recreation activity, more and more people are getting around on two wheels! There are a few ways that you can stand out to both recreational and commuter cyclists as you look to attract a strong workforce and more engaged customers!

Bike friendliness for employees – Bikes are good for businesses and their employees. Through the Bicycle Friendly Business (BFB℠) program, employers are recognized for their efforts to encourage a more welcoming atmosphere for bicycling employees, customers and the community.

“The most positive outcome of TGH’s support for bicycling is the positive impact it’s had on the community-wide advancement of bike culture and multimodal travel overall. The hospital has engaged with all local bicycle stakeholders and safety advocates since first becoming BFB certified, including staff members becoming board members of local biking organizations.” —Lana Pacheco, manager of parking, transportation and valet services, Tampa General Hospital (Gold)

For full program details and to apply, visit https://bikeleague.org/bfa/business/?gad_source=1

Bike friendliness for customers – By becoming a business partner with Bicycle Benefits, you are signaling to cycling customers that they are welcome and encouraging them to visit you by offerring small discounts to those who have the Bicycle Benefits Sticker on their helmet!

For full program details and to sign up, visit https://bicyclebenefits.org/

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