Goal is to deliver brand merchandise with white-glove service.

Quad/Graphics Inc. is expanding into the $26.6-billion branded solutions market. The move strengthens Quad’s portfolio of integrated solutions that helps marketers make more direct and meaningful connections with customers and employees.

Building on the company’s rigorous process for managing supplier relationships and commitment to quality, Quad’s branded solutions group aims to offer a seamless and brand-aligned approach to unforgettable “merch,” including tradeshow giveaways, corporate gifts, employee uniforms, incentive programs, special events and more. Quad’s curated approach to delivering promotional items that foster loyalty and connection also relieves marketers of the burden of managing a complex branded goods program.

“Promotional goods are more than just products – they’re extensions of a brand’s story – in the marketplace and in the workplace,” said Oliver Kimberley, Quad’s GM of Managed Services, the division launching branded solutions.

“The modern marketer is the principal brand steward,” Kimberley continued. “With 77 percent of marketers reporting that they currently face complexity within their marketing ecosystem, they have limited bandwidth for managing an impactful branded solutions program. Quad makes it easier for marketers to include branded merchandise as a consistent and cohesive part of their brand’s marketing mix with the high-quality results and frictionless experience we’re known for.”

The company’s new branded solutions group takes a consultative, holistic approach, drawing on Quad’s flexible, connected marketing solutions and the company’s strong vendor relationships. Ensuring brand consistency, creative ideation, scalable production, exceptional quality, speed to market and other aspects of the process, Quad provides a single point of contact for marketers while significantly reducing the time and effort needed to oversee branded goods programs.